The word SEO is an acronym for Search Engine Optimization. Search Engine Optimization is briefly used in SEO studies, but for internal websites, Google, etc. It increases the value of the website by increasing the number of organic visitors that come through the search engines. From our point of view, the art is to reach the number of visitors that SEO websites cannot access in the most normal way with the most organic methods, Search Engine Optimization.

SEO studies are generally divided into two areas: in-site SEO and off-site SEO studies.

In-Site-SEO (One-Page-SEO)

As the name suggests, it is a whole set of works that includes technical precautions, speed optimization and content optimization via on-site SEO website. In-site SEO studies are often referred to as the websites' first preferred SEO study due to its low cost compared to offsite SEO studies.

Although the studies with In-Site Seo differ per site, it generally includes the main titles such as title and description provisions, permanent link configuration, heading tags, internal links, image edits, content optimization, mobile compatibility and site speed.

Offsite SEO

Off-site SEO efforts mean sharing your website on digital platforms, getting Google eligible backlinks and providing backlink diversity by sharing on platforms like social media, forum or video. All these processes cover the external SEO work. Off-site SEO work accounts for 65% of all SEO work. SEO studies are not just backlink studies.

Today, the status and quality of backlinks are more important than the number of backlinks. For example, if you compare sites with a large number of poor-quality backlinks and sites with a small number of high-quality backlinks, sites with low, low-quality backlinks are more valuable to Google. Therefore, you only need to make your off-site sharing on high-quality websites.