The word SEO is an abbreviation for Search Engine Optimization. Search engine optimization is SEO studies used briefly, but for internal websites, Google, etc. It increases the value of the website by increasing the number of organic visitors that come through the search engines. From our point of view, it is the art of reaching the number of visitors that SEO websites cannot access in the most normal way using the most organic methods, search engine optimization.

SEO studies are generally divided into two areas: in-site SEO and off-site SEO studies.

In-site SEO (one-page SEO)

As is evident from the name, it is a whole range of works that include technical arrangements, speed optimization, and content optimization through the on-site SEO website. In-site SEO studies are often referred to as the first preferred SEO study of the websites as they are cost-effective as compared to off-site SEO studies.

Although studies involving in-site SEO vary from site to site, it generally includes the main topics such as title and description provisions, permanent link configuration, heading tags, internal links, image edits, content optimization, mobile compatibility, and site speed.

Off-site SEO

Off-site SEO efforts mean sharing your website on digital platforms, getting Google-ready backlinks and providing backlink diversity by sharing it on platforms like social media, forum or video. All these processes cover off-site SEO work. Off-site SEO work accounts for 65% of the total SEO work. SEO studies are not just backlink studies.

Today, the status and quality of backlinks are more important than the number of backlinks. For example, if you compare sites with a large number of poor quality backlinks and sites with a small number of high quality backlinks, sites with low low quality backlinks are more valuable to Google, so you need to do your off-site sharing only on high quality sites.